Great American Cookie has been a beloved brand for decades, known for its signature cookie cakes and delicious cookies. However, many are curious about who owns Great American Cookie today. In 2021, Great American Cookie was acquired by FAT Brands, a global franchising powerhouse that owns a variety of popular food brands. In this article, we’ll explore who owns Great American Cookie, how the ownership impacts the brand, and what the future holds for this iconic company.
The Ownership of Great American Cookie: FAT Brands
So, who owns Great American Cookie? The answer is FAT Brands, which acquired the company in July 2021. FAT Brands is known for acquiring and expanding fast-casual and dessert-focused brands. With FAT Brands’ ownership, Great American Cookie has gained access to additional resources, helping the brand to expand both domestically and internationally. Furthermore, FAT Brands has ensured the consistent quality of Great American Cookie products. If you want to learn more about FAT Brands’ strategy, explore their franchise opportunities.
What is FAT Brands?
To fully understand who owns Great American Cookie, we need to know more about FAT Brands. Founded in 2003 with the acquisition of Fatburger, FAT Brands (Fresh. Authentic. Tasty.) has since expanded its portfolio to include other well-known brands like Johnny Rockets, Marble Slab Creamery, and Pretzelmaker. Additionally, FAT Brands excels at growing its brands through franchising and international expansion. Curious about how FAT Brands manages their franchises? Check out their approach here.
The Global Franchise Group Acquisition: A Strategic Move
When discussing who owns Great American Cookie, it’s essential to mention the acquisition of Global Franchise Group by FAT Brands in 2021. This acquisition, which included Great American Cookie, Marble Slab Creamery, and Pretzelmaker, allowed FAT Brands to strengthen its position in the dessert market. As a result, Great American Cookie continues to thrive under this ownership.
How Ownership Affects Great American Cookie’s Business Strategy
Now that we know who owns Great American Cookie, let’s explore how FAT Brands’ ownership has influenced the brand’s business strategy. Under FAT Brands, Great American Cookie has focused on expanding its franchise model, offering opportunities for entrepreneurs to join the cookie business. With strong support from FAT Brands, franchisees have access to marketing, training, and operational guidance, ensuring consistent quality across locations.
Franchising Opportunities
As part of FAT Brands’ business model, franchising has been a critical driver for growth. With an established support system, Great American Cookie franchisees can expect robust operational assistance. Moreover, entrepreneurs have the backing of a global franchising giant. If you’re interested in learning about other franchise offerings, check out the recipe for Earl Grey Cookies, a unique addition to any cookie business.
Leadership at FAT Brands and Its Impact on Great American Cookie
The leadership at FAT Brands has been crucial in shaping the future of Great American Cookie. Under the leadership of CEO Andy Wiederhorn, FAT Brands has made strategic acquisitions and supported the growth of its brands. Consequently, FAT Brands’ management ensures that Great American Cookie maintains its reputation for quality while expanding to new markets.
Expansion and Growth Opportunities for Great American Cookie
One of the advantages of FAT Brands’ ownership of Great American Cookie is the brand’s ability to explore new markets. Furthermore, international expansion is a key focus for the company, and Great American Cookie is set to grow its presence globally. Entrepreneurs interested in becoming part of this journey can explore more franchise options through FAT Brands.
Impact of FAT Brands’ Ownership on Customers
Since FAT Brands acquired Great American Cookie, customers have seen several improvements, including new product offerings and enhanced customer experiences. Despite the ownership change, the quality of cookies and cookie cakes remains as high as ever. In fact, with the additional resources from FAT Brands, Great American Cookie has been able to introduce more seasonal items and limited-time promotions.
Customer Experience
- Consistent Quality: Under FAT Brands’ ownership, Great American Cookie maintains its high product standards.
- New Offerings: Thanks to FAT Brands’ innovation strategy, the brand has introduced seasonal flavors, keeping customers engaged.
- Improved Accessibility: Moreover, online ordering has been streamlined, ensuring that customers can easily order cookie cakes and other treats for delivery.
Frequently Asked Questions (FAQs)
- Who owns Great American Cookie?
Great American Cookie is owned by FAT Brands, a global franchising company that acquired the brand in 2021. - When did FAT Brands acquire Great American Cookie?
FAT Brands acquired Great American Cookie in July 2021 through the purchase of Global Franchise Group. - What other brands does FAT Brands own?
In addition to Great American Cookie, FAT Brands owns Fatburger, Johnny Rockets, Marble Slab Creamery, and others. - Has FAT Brands’ ownership impacted the quality of Great American Cookie?
No, the quality of the products has remained consistent, with new flavors and offerings introduced under FAT Brands. - What are FAT Brands’ future plans for Great American Cookie?
FAT Brands plans to expand Great American Cookie through additional franchise opportunities and international growth.
Conclusion: The Future of Great American Cookie Under FAT Brands
Now that we know who owns Great American Cookie, it’s clear that FAT Brands’ ownership has provided the company with the resources and support needed for continued growth. With a focus on expansion, innovation, and customer satisfaction, Great American Cookie is well-positioned to thrive under FAT Brands. Whether you’re a longtime fan of their cookie cakes or considering a franchise opportunity, the future of Great American Cookie looks bright.
For more creative dessert ideas, explore the seasonal Pumpkin Banana Loaf and other unique recipes.